Cadbury’s ‘Welcome’ magic lantern slide

Every magic lantern show needs to start with a slide that engages the audience. This one does so because Cadbury’s is known to all Brits as one of our favourite chocolate makers.


The company’s origins were in the Victorian period. John Cadbury opened his first shop in 1824 and, by the 1890s when this slide was produced,  he was successfully competing with other large cocoa companies. This slide was given to professional lanternists to start their show. As with many slides of the time, the colour is created by very skilful hand tinting of a printed black outline on the glass. Whether we call it advertising, marketing or product placement, it is no different to the way businesses sell their wares today.

I always start my magic lantern shows with this slide, as it provides a link between my audience and those who saw similar shows one hundred and thirty years ago.  

If you found this interesting, please share it with your family and friends. If you’re not reading it on my ‘Magic Lantern World’ website, then please click here to view my historical photo-booklets on Amazon; go to my Ebay shops (one for magic lantern slides and one for historical greetings cards with a twist); enquire about booking an authentic Victorian ‘magic lantern’ show ….. and lots more! You can receive new posts automatically by clicking ‘follow’ at the bottom of this page. 

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